Q-Park focuses on value creation for all its stakeholders. We have reviewed our strategy and want to strengthen our position at those locations where we have the most to offer customers. We remain committed to the functional Q-Park quality.
Q-Park has adjusted the organisational structure and formed four international regions: Mid (Netherlands and Germany), West (Great Britain and Ireland), South (France and Belgium), North (Denmark, Sweden, Norway and Finland). This structure will also strengthen the CSR policy, CSR process and CSR performance. The regions encourage collaboration and will result in improved sustainability performance. In the coming years we want to pursue this route further and divide knowledge and systems even more efficiently between regions, with the aim of streamlining local, national and international operations. It will also enable us to respond more directly to the specific needs of governments, customers and partners in each region.
Our primary ambition for the coming years remains providing quality and sustainability for our stakeholders. This is what characterises and distinguishes us. In addition to achieving our goals, we continue to work on integrating our two annual reports, further optimising the data processing and the effectiveness of our CSR policy. We are committed to publishing an integrated annual report over the year 2017.
- Q-Park has positioned itself as the research institute concerning strategies for applying optimum parking tariffs. These are becoming dynamic and are determined based on the actual costs and (direct and indirect) value.
- We are making the effort to get to know our customers better and to offer them appropriate services. All known, regularly returning customers receive a digital invoice or will pay in advance online.
- Q-Park is the most attractive parking partner because of our special services which we tune to the various locations and because of our urban concentration concept.
Q-Park will make paying for parking even easier through innovative payment methods which enable effective parking tariff bands. Cashless payment will become the standard. We will link ICT systems and data with partner systems to provide integrated customer services to knowledge centres such as universities and government bodies. We will generate greater support for regulated parking and will inspire visitors to inner cities to make more conscious mobility choices.