Business model

In our integrated business model, we illustrate how and by what means we create value for our stakeholders. In this model, our financial results and sustainability results are converged.

Q-Park integrated business model


Q-Park is a quality concept in parking in ten North-West European countries. Our parking facilities, owned and leased and with management contracts, are good for 836,473 parking spaces. In some countries, on behalf of local authorities or private owners, we take care of enforcement for on-street parking. In order to maximise financial value creation with these resources, we run our company extremely efficiently. We maintain our high level of quality with 2,517 employees (2,199 FTEs)1. We use smarter systems and solutions to keep our costs under control.


A large proportion of our revenue consists of short-term parking transactions. About one-fifth comes from season ticket holders. Q-Park allows the supply and payment options to grow with our customers' needs. They can pay in cash, with a debit card or via invoice. We are introducing more online options for booking a parking space and paying. Via the Q-Park Control Room (QCR), we are in contact with many of our parking facilities, so we can offer assistance 24/7 to our customers. Our employees speak the customer's language.


Customers are motorists who come to park, but are also real estate owners or companies that offer parking as part of their own product offering, such as theatres, shopping centres, universities or hospitals. Each day, 1 million motorists use Q-Park parking facilities. With the revenue flows we generate from this, we can continue to invest in future-focused parking solutions for our partners and customers.


First and foremost, there is a growing awareness among motorists, administrators and other stakeholders of the need and necessity of paid parking. The economic and social value are reflected in the quality of life in the city. Correctly priced parking services ensure a more balanced distribution of the social cost of using the public space. The environmental value lies in lower CO2 emissions through improved accessibility of inner-city areas and proper traffic flow. In addition, the sustainable construction of our parking facilities contributes to the environment and climate.

In the Overviews section, you can find the primary results of our value creation in recent years. This provides insight into how we have also been able to make the more 'intangible' aspects measurable. For detailed financial information please consult our annual report 2014.

  1. The number of employees is different from the number of FTEs. See glossary.